LEGO to invest 400 million dollars in Nuevo León through 2029 and expects 1,300 jobs
LEGO will invest 400 million dollars in Nuevo León through 2029: 62,000 new square meters, 1,300 jobs and 30% more local suppliers. Here are the terms.
LEGO Group will invest 400 million dollars in Nuevo León between 2026 and 2029 to expand its manufacturing plant, a project that includes 62,000 square meters of new infrastructure and more than 1,300 jobs, according to the September 24, 2026 announcement reported by El Financiero and El CEO.
The figure is equivalent to about 8,600 million pesos, according to El CEO. This is not the first expansion: in April 2025 the Danish company announced another outlay of 508 million dollars in northern Mexico, according to El Financiero. The Nuevo León plant has been operating since 2008 and is today LEGO's largest in the world; it serves mainly the Americas market. For a Mexican supply chain operator, the relevant data point is not the amount: it is the local supplier base it pulls along. More than 90% of the purchases LEGO makes in Mexico come from domestic suppliers, and the pattern matters to plastics, packaging and auto parts suppliers looking to diversify their portfolios beyond automotive.
The project includes a new packaging building and a high-capacity automated warehouse within the planned 62,000 square meters, according to El CEO. Marcelo Ebrard, Mexico's Secretary of Economy, linked the investment to the Plan México and to the ecosystem of inputs that toy manufacturing requires: polymers, pigments, solvents, adhesives and plastics. Nancy Sánchez Moya, LEGO's senior vice president of manufacturing for the Americas, said the new plant will make it possible to "sustain the growth" of the business and that Nuevo León contributes talent, logistics infrastructure and a developed manufacturing ecosystem. The company expects to expand its supplier base by around 30%, and the executive ruled out that the higher production volume will translate into lower prices, since LEGO maintains a premium positioning.
The figure leaves a capacity question on the table for Mexican industrial suppliers: whether the additional 30% of local purchases will open up to mid-sized companies or be concentrated among already certified suppliers. The 2029 horizon marks the window to qualify as a supplier.
This article was written with the assistance of artificial intelligence based on verified sources and reviewed by a human editor before publication.